Healthcare Navigation and Advocacy for Life

For 20 years, LaborFirst has been the leader in healthcare navigation and advocacy, dedicated to improving outcomes and satisfaction for group plan sponsors and their members.

We deliver high-touch solutions that drive value while preserving benefits. Our Advocacy Services are at the heart of our company. Every member has a dedicated Advocate to guide them through complex healthcare decisions, provide support, and connect them to programs that improve their health and wellbeing.

The Path to Better Outcomes

We are experts in group benefits with the measurable results, referral base, and reputation to prove it.

94

Net Promoter Score (NPS)

99.9%

Client Retention

450+

Clients

Gold

2025 Stevie Award Winner

Our Name Is Our Promise

Our founder grew up in a multi-generational labor union household and saw a gap in support for members trying to understand their benefits and make informed decisions. He launched LaborFirst in 2005 and built the company from the ground up. To this day, LaborFirst puts the needs of labor unions and their members first.

Who We Serve

Active Employees

Pre-65 members

Early Retirees

Pre-65, un-employed members

Retirees

Medicare-eligible members

Group Plan Sponsors

Labor union or employer clients

At the end of the day, we help our clients preserve benefits, save money and time, and improve the member experience—resulting in better outcomes for everyone.

High-Touch Solutions

Navigating a fragmented and complex healthcare system and managing rising costs is a challenge. That’s where we come in. Making a meaningful impact in healthcare is what defines LaborFirst as a premier solution partner.

RetireeFirst, a LaborFirst solution, delivers end-to-end Retiree Benefits Management. In partnership with plan sponsors, brokers, and consultants, we design, implement, manage, and administer Medicare benefits, ensuring a seamless transition and continued support.

HealthActive, a LaborFirst solution for self-insured plans, combines one-on-one health advocacy with technology-driven insights to help active and early-retiree members navigate their healthcare journey.

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Broker & Consultant Partnerships

LaborFirst partners with brokers and consultants to support and complement their services. Our collaborative model is designed to enhance their value, helping them differentiate in the market, strengthen client relationships, and drive business growth.

Plumbers & Gasfitters Local-12 Boston seal
Plumbers & Gasfitters Local 12, Boston Massachusetts

Roger Gill

“As Fund Administrator of Plumbers & Gasfitters Local 12, I have had the pleasure of working with LaborFirst since 2016, and I highly recommend their services. LaborFirst has been instrumental in simplifying the utilization of our plan and benefits for our retiree Part D participants. They understand the challenges seniors face due to the overwhelming amount of Medicare information they encounter. LaborFirst provides invaluable support, especially during the confusing and over-the-top ad campaigns for Medicare Advantage plans when I can thankfully rely on LaborFirst for communication best practices.”

International Brotherhood of Teamsters logo
President of Teamsters Local 282 of New York

Thomas Gesualdi

“Throughout our 10-year partnership with LaborFirst, we have experienced incredible customer service, significant cost savings, and most importantly, improved benefits for our retirees. Since working with the company, we have saved a significant amount of money for the same medical plan by simply eliminating unnecessary fees—enabling us to keep the same benefits in place while adding additional benefits, coupled with an extra layer of service for our retirees.”

Alaska Laborers Local 341 and 942 logos
Alaska Laborers Local 341 and 942

Renee Saunders

“My Advocate, Julianne, consistently provides excellent service from initial contact through resolving issues. I never had a representative who was so attentive, conscientious, and interested in helping me while being very friendly the whole time. What a pleasure!”

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Fund Chairman, Cleveland Bakers and Teamsters Pension Fund

Carl Pecoraro

“Working with LaborFirst has completely transformed the funding of our plan as it relates to retiree healthcare. They have been a valuable partner for over eight years, from designing to implementing to managing our Medicare retirement benefits. They do all of this while guaranteeing quality retiree benefits that are still affordable.”

Connect with Us

Connect with our team to learn how LaborFirst can maximize group benefits and get members the support they deserve.