Colby Heiner

Regional Vice President, Sales

As a Regional Vice President for Labor First, Colby’s focus is to drive new business growth to the organization by delivering custom group retiree healthcare solutions that produce immediate plan savings and reduce ongoing plan liability, while improving the retirement healthcare experience for retirees. Colby brings a wealth of experience to Labor First as a 23-year veteran of the healthcare industry with almost the entirety of that time devoted to new business growth and strategic relationship development.

Prior to joining Labor First, Colby held both client management leadership and new business development roles at OptumRx, all in support of Public Sector employers. Because of this experience and specialization, Colby has a strong understanding of the challenges confronting public entities and a deep knowledge base for tailoring solutions to resolve them. Colby is based in Arizona and has responsibility for the Central region.